Solutions built for
Traditional Trade
From retailer networks to rural penetration, expense management to field promotions — a solution for every goal in India's FMCG sales ecosystem.
Retailer Network Services & Solutions
Expand to new, remote or specialised markets and consolidate Trade Assets in stabilised markets using directio Retail Network Services.
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Market Analytics and Decision Support
Powerful analytical tools that give top management real-time market visibility, brand performance, and data-driven decision support.
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Suggestive Sales
AI-powered suggestive selling that helps sales teams and retailers identify the right products for the right customer at the right time.
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Retailer Payout Solutions
Streamline scheme-based payouts, incentives, and collections for your retailer network — accurate, timely, and fully auditable.
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Field Promotions Management
Plan, execute and measure promotional activities and on-ground campaigns in real time, region-wise, product-wise, market-wise.
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Merchandising Solutions
Ensure brand guidelines are executed at the point of sale with real-time compliance monitoring, photo capture, and corrective action workflows.
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In Shop Promoter Solutions
Manage, track and measure the productivity of in-shop promoters across locations — attendance, activities, and sales outcomes.
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Rural Trade Management
Penetrate, manage and measure rural trade channels with tools designed for low-connectivity environments and complex distributor networks.
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Expense Management
Streamline field expense submissions, link them to tour and activity plans, and measure ROI on travel and promotional spends.
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Market Activity Management
Plan, assign and track all market activities — outlet visits, beat plans, PJP compliance — with a real-time view for managers.
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Order Booking & Fulfilment
End-to-end order capture, processing and delivery fulfilment — from field rep to distributor to retail outlet, with full visibility at every step.
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Efficient Trade Channel
Optimise your trade channel efficiency with tools for primary-secondary alignment, channel compliance, and distributor performance management.
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rFinder – Retailer Network Finder
Discover, map and onboard new retail outlets in your territory with geo-based outlet identification and network expansion tools.
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Trade Delivery Boy Solution
Give delivery personnel a simple mobile tool for delivery confirmation, proof of delivery, collections, and route management.
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Just DSR
A focused Daily Sales Report solution that gives distributors and managers timely, accurate visibility on day's sales, stocks, and collections.
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Sales Team Productivity
A comprehensive solution to boost sales force efficiency — better beat planning, outlet coverage, call quality, and target achievement.
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Sub-D / Stockist Solutions
Hub-and-spoke distribution management for sub-distributors and stockists — coverage, billing, delivery, claims, and collections in one solution.
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Geo-Tagging and Tracking Solutions
Tag outlets, verify field visits, and track sales team movement with GPS-powered tools for transparency and compliance.
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