A comprehensive digital payout solution that moves Trade Schemes, Discounts and Incentives directly from Principal to General Trade — accurately, transparently and on time. No leakage. No delays. No disputes.
In Traditional Trade, Retailer Payouts are one of the most complex, contested and leakage-prone processes. Here's what goes wrong — and why it keeps happening.
Schemes and discounts don't reach the intended retailer in full — eroded by manual processes, intermediaries and calculation errors at every step of the chain.
Retailers have no way to verify what they are owed versus what they receive. Enterprises have no real-time view of scheme utilization and payout status across their channel.
Manual reconciliation takes weeks. Disputed claims pile up. Distributor intermediaries hold up funds. By the time payouts arrive, the promotional window has closed.
Multi-brand, multi-SKU, tiered and conditional schemes are nearly impossible to execute accurately through manual or semi-manual processes — leading to under or overpayment.
When retailers don't trust that payouts will arrive correctly and on time, they disengage from schemes — reducing scheme effectiveness and brand loyalty at the point of sale.
Routing payouts through distributors introduces friction, float and potential diversion. Many enterprises want to go direct to retailer — but lack the infrastructure to do so at scale.
A fully digital, end-to-end payout flow — from scheme design at the Enterprise level all the way to digital credit in the Retailer's hands.
Enterprise configures Trade Schemes, Discounts and Incentive rules digitally — including tiered, conditional and multi-SKU schemes with budget controls.
→Retailer purchases are tracked in real-time via AllCell and directio solutions — providing verified, clean data for accurate payout calculation with no disputes.
→Payout amounts are calculated automatically against verified purchase data and scheme rules — eliminating manual reconciliation and calculation errors entirely.
→Verified payouts are disbursed directly to the Retailer via integrated Payment Gateway — bypassing distributor float, ensuring full amount arrives on time.
Built on the directio platform — leveraging two decades of Traditional Trade data expertise to make scheme execution and payout management truly reliable.
Handles 99.99% of scheme types — volume-based, value-based, tiered, conditional, multi-SKU and multi-brand. Configurable per your exact scheme design needs.
Retailers view their accrued payouts, scheme eligibility and payout history in real time via AllCell — building trust and driving scheme participation.
Payouts are calculated only on verified, digitally tracked purchases — eliminating fake claims, inflated figures and manual errors from the process.
Real-time view of scheme budget utilization across markets, products and retailer segments — allowing mid-course corrections before budgets are over or under-spent.
Direct disbursement to retailer bank accounts or digital wallets via integrated Payment Gateways — eliminating distributor float and ensuring zero leakage.
Automated claim statements, credit notes and reconciliation reports for Enterprises, Distributors and Retailers — reducing disputes and finance team workload dramatically.
The P2G Payout Solution creates measurable value for Enterprises, Distributors and Retailers simultaneously — aligning incentives across the entire Trade channel.
Full visibility of scheme utilization and ROI. Zero leakage from Principal to Retailer. Scheme effectiveness analytics to optimize future promotions. Reduced finance team workload through automation.
Reduced administrative burden of scheme reconciliation. Clean, accurate claim statements. No risk of holding retailer payout funds — reducing disputes and relationship friction with retailers.
Real-time visibility into accrued payouts via AllCell. Accurate, timely disbursements directly to their account. Increased trust in scheme participation — driving higher engagement and brand loyalty.
The Retailer Payout Solution is not a standalone product — it is a solution built on the directio platform, drawing verified data from across your existing directio products for maximum accuracy and minimum implementation effort.
Integrates with
Trusted by India's leading brands — FMCG, Pharma, Consumer Durables & more
Let's show you how P2G works for your specific scheme structure and channel. Free consultation, no obligations.