A highly configurable tool that helps in quick implementation of fast-changing Merchandising and Display strategies — especially for dynamic markets. Smart. Measurable. Built for the field.
Smart surveys with composite answer facility help FAST data entry in this information-intensive space. With all these flexibilities, the directio Merchandiser App is a tool that Merchandisers themselves look forward to using.
A HIGHLY configurable tool for quick implementation of FAST changing Merchandising and Display strategies. Designed for the field reality of India's Traditional and Modern Trade — where display rules change frequently, outlet categories vary widely and compliance is hard to enforce manually.
A look at the Beat gives the Merchandiser a clear picture of what to focus on — and what NOT to — during the day's visit. Every tool needed to optimize effort and earn maximum incentive is available before the first outlet is visited.
A clear Beat view tells the Merchandiser exactly which outlets need attention, which planograms need checking, and which promotions are live — before the day begins.
Real-time Outlet Performance Indicators and Target visibility equip Merchandisers with the planning tools to optimize daily effort — and know exactly where they stand against incentive targets.
KRA scoring and incentive computation happen automatically and in real time — no end-of-month surprises, no disputes. Merchandisers know what they've earned after every outlet visit.
Twelve capabilities that make the directio Merchandising Solution the most comprehensive and field-ready merchandising tool for Traditional and Modern Trade in India.
Complete workflow from planning to execution to payout — fully digital and measurable at every step.
Design and deploy new workflows, audit checklists and surveys without IT involvement — in hours, not weeks.
Define Minimum Level of Presence (MLP) and Merchandising Standard Score (MSS) per channel and outlet category.
Scoring by channel, outlet category and product — giving granular performance measurement across every dimension of your merchandising strategy.
Composite question formats enable FAST data entry at the outlet — reducing time per visit while capturing richer, more structured field data.
Define which parts of a composite question are mandatory — ensuring critical data is always captured without making every field compulsory.
Two-way communication with Merchandisers — private messages for individual guidance, public broadcasts for team-wide updates and urgent instructions.
Push planograms, brand guidelines, promotional content and training material to Merchandisers digitally — images, video and documents all supported.
Add, delete or modify competitor product tracking parameters dynamically — keeping your competitive intelligence current without app updates or IT changes.
Outlet payouts are computed automatically based on verified merchandising compliance scores — eliminating manual calculation, disputes and delays.
KRA scoring and Merchandiser incentives computed in real time — giving individuals immediate feedback and enterprises accurate, audit-ready incentive reports.
One solution for both MT and GT — configurable channel-wise so you run Modern Trade audits and General Trade compliance checks from the same platform.
The Merchandising Solution draws data from directioMobility for Beat and PJP planning, directioHAWK for analytics and decision support, and directioAllCell for retailer-level visibility — making it a fully integrated part of your Sales ecosystem, not a siloed tool.
Integrates with
Trusted by India's leading brands — FMCG, Pharma, Consumer Durables & more
Let's show you how the directio Merchandising Solution can work for your channel structure and brand portfolio. Free consultation, no obligations.