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For Retailers & Sales Officers
directio AllCell

Everything needed,
available on a
Cell Phone

An All-Mobile App for Trade and Sales Officers — from Order Booking and Fulfilment to Schemes, Trade Discounts and Payouts. During COVID Lockdown, AllCell became the lifeline keeping retailers and distributors connected to supply chains.

AllCell — For AllSell
Two Components

AllCell & AllSell — Together

AllCell works as a powerful standalone solution. Pair it with AllSell for suggestive intelligence and you get a complete, AI-ready sales ecosystem.

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AllCell

Retailer & Distributor App

Focused on Outlet Order Booking, Schemes, Trade Discounts, Payouts and more. Robust integration to Consumer Ordering Apps, rFinder (Retailer Finder), SFAs, SFPs, DMSs, ERPs and Tally makes AllCell adoption faster and far more beneficial to Trade than a regular Retailer App.

Watch out for added benefits exclusively for current users — soon to Change the Game.

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AllSell

Suggestive Sales AI

Powered by the strong data capabilities and analytics of directio tools, AllSell is the right balance between a high-powered AI solution and simple automation. Guiding retailers on best schemes, sales teams on better push combinations — all the way to SKU, Beat and Outlet level.

Watch out for AllSell getting smarter as your appetite progresses…

Who Is It For

Built for every link
in the chain

AllCell meets Retailers, Distributors and Enterprises exactly where they are — with the right tools for each role.

For Retailers
For Retailers

Everything on Cell Phone

Order Booking · Schemes · Delivery Visibility

From Order Booking to Schemes, Trade Discounts visibility and empowerment to choose preferred Schemes. During COVID lockdown, this tool became the lifeline for retailers to get visibility into Order Deliveries — one of the biggest pain points at the time. Integrates to Consumer Ordering Apps, Retailer Finder Apps and AllSell.

For Distributors
For Distributors

No DMS, yet Orders & Schemes in Control

Orders · Discounts · Claims · Collections

AllCell became most handy for Order Visibility to Fulfilment during COVID-19 Lockdown. Many Distributors also liked the facility to get Schemes, Trade Discounts, Primary Orders, Claims and Collections without the headache of implementing multiple DMS for multiple Brands. Integration to ERPs, Tally and Payment Gateways also found useful.

For Enterprises
For Enterprises

Keep Performance Measurement Going

Activity Management · KPIs · Incentives

Continue with Activity Management, Attendance monitoring, Performance-based Incentive calculation and relevant KPI metrics. Integration to PJP helps drive beat-wise Ordering by Outlets irrespective of lockdowns. Direct communication with Outlets — highly valuable especially in situations like lockdowns and minimal Sales Team visits.

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Highly Recommended for Uptowns, Rural Markets & New Markets

With offline access, easy synchronisation, integrated Payment Gateways and the FASTEST & MOST COST-EFFECTIVE roll-out available today — AllCell is ideal for remote, uptown and rural markets where you need control on Trade without a traditional Software deployment cycle.

AllSell — Suggestive Sales Intelligence

Thinking Sales Team.
Guided Trade.
Smarter Growth.

AllSell is the AI layer on top of AllCell — taking your sales data and turning it into actionable, intelligent suggestions for every role in the chain.

  • For Retailers — Suggestive intelligence to guide on best Schemes, Discounts and Brand Profitability, driving smart Order Booking with available Cash in rotation
  • For Sales Teams — Better push combinations down to SKU, Beat and Outlet level, aligned to corporate goals and incentive structures
  • AI-Ready — The right balance between high-powered AI and simple automation — start with AllCell, grow to AllSell, then move to BOT/AI when ready
AllSell — Suggestive Sales
Integration to BOTs & AI Apps

Make your BOTs and AI
more intelligent

A BOT or AI is only as good as the data and analysis fed to it. With thorough data transactions, analysis and suggestive analytics already available in AllCell and directio Solutions, we integrate to your Sales BOT or AI Applications — and become the BRAIN BEHIND the BOT/AI.

  1. 1

    Choose AllCell first — get your data right, build the habit

  2. 2

    Add AllSell — layer in suggestive intelligence

  3. 3

    Move to BOT/AI — by when the user is ready for next-level advancement

For a smarter investment — grow your technology journey at the pace that's right for your team.

BOT and AI Integration

Integrates with

📦 Consumer Ordering Apps 🏪 rFinder — Retailer Finder 📊 SFAs & SFPs 🏭 DMS Systems 🗄️ ERPs 📒 Tally 💳 Payment Gateways 🤖 Sales BOTs & AI Apps

Trusted by India's leading brands — FMCG, Pharma, Consumer Durables & more

Ready to get AllCell
working for you?

Deploy faster than any traditional software cycle. Start with AllCell, grow to AllSell and AI — at your pace.

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