The directio Suite
Core Products
Four focused products on one unified platform — covering every role in India's traditional trade, from the field rep to the CEO. Built for every phone, every geography, every market.
Four focused products on one unified platform — covering every role in India's traditional trade, from the field rep to the CEO. Built for every phone, every geography, every market.
Four focused products on one unified platform — covering every role in India's traditional trade, from field rep to CEO. Click any product to explore it.
A simple, powerful retailer solution that helps Sales Teams simulate field visits. Retailers stay connected to supply chains, deliveries and consumers — no more feeling disconnected.
A well-knit set of device-agnostic tools for comprehensive Sales Process Automation, Efficiency and Key Metrics. Plan field days effectively and take critical market decisions.
A versatile solution providing the RIGHT set of tools for primary and secondary sales, market returns, inventory, schemes, claims, payouts and collections for Stockists, CFAs and Dealers.
Comprehensive Analytics and Decision Support for Sales, Trade and Key Metrics. Build a cohesive, high-performing Sales Team ready to take the next step in Digitalization and Business Transformation.
High-end smartphones, feature phones, even SMS. Wherever your users are, directio is there too.
directio Products comprise a rich set of Tools and Apps for day-to-day operations and productivity improvement of Sales Teams, Distributor Salesmen, Traditional Trade elements, In-Shop Promoters and Merchandisers. While all relevant Apps include quick self-scoring Gamification, KPIs and Tactical Decision Support for managers, directioHAWK specifically handles multi-dimensional Business Analytics for Top Management.
An advanced Analytics tool with Predictive models — the basis of inputs to SalesBOTs and AI-driven solutions.
Three evolutions that tell the story of two decades of innovation in Traditional Trade technology.
AllCell meant "IT WORKS ON ALL CELL PHONES" — solving the massive heterogeneous mobile phone challenge of the pre-Android era when Nokia ruled and smartphones didn't exist.
Today AllCell means "ALL SALES FUNCTIONS can be carried out using CELL PHONES" — a complete reinvention for the smartphone era, enabling full sales operations on any mobile device.
The Core Business Rule Engine kept evolving as market rules and business environments changed. Today, enterprises using directio can adapt much faster to any changing business environment — a true competitive advantage.
Fast adoption to market changes, learning to sail through every landscape change in Trade models and technology across two decades.
Rated BEST by Customers — we make your diverse users with diverse issues USE TECHNOLOGY HAPPILY.
Fast user adoption and high usage — multi-cultural, multi-lingual, with diverse technology savviness across India.
Rural or urban towns, low-end phones or limited infrastructure — get accurate, real-time data everywhere.
One connected ecosystem — from the Enterprise to the Distributor to the Retailer, powered by a single unified platform.
Capabilities built over two decades that competitors cannot replicate overnight.
Non-Tech User AdoptionUser adoption by non-tech savvy users across India's most challenging markets
Rural Data CollectionData collection from rural Indian markets — farmers using technology in remotest villages
Any Device, Any NetworkSeamless transitions from SMS to Feature Phone to Smartphone Apps — one platform
Low-Bandwidth PerformanceHandles large volumes of data on low-end phones with proprietary data packets
Automatic Error HandlingBuilt-in user support and automatic error recovery — minimal IT dependency in the field
Low Bandwidth Data SendingProprietary data packets enable transactions even in the weakest connectivity zones
Innovation milestones that defined the Traditional Trade technology category in India.
First software with UnCRM model for Traditional Trade in SaaS — before the term SaaS was mainstream in India.
First SaaS with complete end-to-end Mobile, Web and Desktop Applications — a decade before this became standard.
First and ONLY company that built tabular data collection through normal mobile phones.
A mobile platform that made Apps work on ALL cell phones — solving the heterogeneous handset challenge.
Four pillars that define how we build every product — and why our tools get used, not shelved.
"What works in LCM will anyway work in HCM" — We design for the lowest common mobile. If it works on a feature phone in a remote village, it works everywhere.
"Better to use everything you have than have everything that is not used" — Our rollout guideline ensures adoption over feature bloat.
"We make users use Technology Happily." — Not just deploy and leave — we stay until users are confident and productive.
"Critical Data from ALL markets than ALL data from FEW markets." — Our rollout completion criteria ensures no market is left behind.
Trusted by India's leading brands — FMCG, Pharma, Consumer Durables & more
Join hundreds of enterprises across India using directio to power their traditional trade sales. Free consultation, no obligations.