Whether you're a kirana store in a remote village or an enterprise managing thousands of sales reps — directio meets you exactly where you are.
Easy-to-use mobile solution that simulates field visits, gives full supply and delivery visibility, and keeps retailers connected to consumers. No more feeling in the dark — AllCell keeps your business running rain or lockdown.
Innovation in distributor communication, supply and delivery management for ultimate Sales Fulfilment. Primary & secondary sales, returns, inventory, schemes, claims, payouts and collections — for Stockists, CFAs and Dealers across brands.
COVID or lockdown, tying up with Team directio means you're ready for any new situation. Our team doesn't give up — and your sales cannot go down. Metro, Non-Metro, Rural — we get your data right and now.
Four focused products on one unified platform — covering every role in India's traditional trade, from field rep to CEO.
A simple, powerful retailer solution that helps Sales Teams simulate field visits. Retailers stay connected to supply chains, deliveries and consumers — no more feeling disconnected.
A well-knit set of device-agnostic tools for comprehensive Sales Process Automation, Efficiency and Key Metrics. Plan field days effectively and take critical market decisions — become a Star Performer.
A versatile solution providing the RIGHT set of tools for primary and secondary sales, market returns, inventory, schemes, claims, payouts and collections for Stockists, Sub-Stockists, CFAs, Dealers across markets and brands.
Comprehensive Analytics and Decision Support for Sales, Trade and Key Metrics. Build a cohesive, high-performing Sales Team ready to take the next step in Digitalization and Business Transformation.
One connected ecosystem — from the Enterprise to the Distributor to the Retailer, powered by a single unified platform.
All your technology needs for any element, user or usage culture in Traditional Sales. The directio Platform offers an integrated ONE-STOP Solution — Sales Team to Distributors to Retailers.
Metro, Non-Metro, Remote, Rural, Low Infrastructure, Changing Sales Force, Outsourced Teams, Disconnected Trade — our communication framework handles data transactions regardless of bandwidth, device model, or user tech-savviness. Built over a decade of journeying through every technology landscape change.
High or low-end smartphones, feature phones, even SMS. Diverse users in diverse market environments — nobody is left behind.
WFH version of our tools delivered within 2 days of India's COVID lockdown announcement. We move fast when it matters most.
AI-powered suggestions for the right products at the right outlets at the right time — driving incremental sales automatically.
Order Booking → Fulfilment → Stock Visibility → Expiry Tracking → Schemes → Promotions → Merchandising → Payouts → Collections.
Towns, villages, metros, semi-metros — organised and general trade across India. We know every corner of the market.
There are three ways to use directio. Each is designed to deliver results from day one — choose the approach that fits where you are today.
directio Products are the most popular starting point — combinations of Apps and tools from the Platform, designed to handle end-to-end Sales solution needs of a specific entity (Retailers, Distributors, Enterprise Sales Teams, etc.).
directio Solutions are designed to cater to specific goals or problems — e.g. Retailer Order Booking, Retailer Finder, Rural Penetration, Expense Management, Field Promotions, and more.
If you already know your Technology Goal or WHAT RESULTS you are looking for, choose from our basket of popular Solutions for FMCG traditional trade. Focus on results, not on which App to buy for whom.
We have packaged solutions for every phase of your Sales Digital Enablement and Transformation journey — so you don't waste time and investment going all-in at once. A typical journey takes 3–5 years.
If you already have a well-planned Digital Journey, call us to know how we can fast-track it. Otherwise, explore our proposed Journey Plan below.
Packaged solutions for every phase of your Sales Digital Enablement journey — so you don't waste time or investment going all-in at once.
Get your data right, right away. Capture sales transactions, outlet visits, distributor activity and market data across every touchpoint — connected or not.
Remove manual tasks. Automate order flows, approvals, schemes, claims and collections. Dramatically speed up your sales engine with minimal effort.
Transform how you sell. AI-driven insights, suggestive intelligence and real-time analytics turn your data into sustainable competitive advantage.
While competitors saw COVID as a business opportunity, we saw it as a service opportunity. Safeguarding our Field Users and SMEs/Trade became our FIRST PRIORITY.
We take pride in a team that worked even harder for a Service Opportunity than an "Incentive Opportunity". Thousands of retailers were digitized at no cost to safeguard our users and help Enterprise Customers with Sales continuity.
Our versatile Platform enabled quick launch of dedicated apps in under 48 hours, ensuring uninterrupted Sales Activities during COVID Lockdown — innovatively using the RIGHT TECHNOLOGY in the RIGHT WAY.
We were one of the fastest in the market to provide a 100% cellphone-based solution for Sales Users, Distributors and Retailers for General Trade in India — driving Sales Continuity for Manufacturers and continued Business for SMEs despite the lockdown.
Happy, Performing Trade — LIKE in-person. No Sales Impact in LOCKDOWN. Delivery & Supply Chain Streamlining that worked even when India stood still.
Four pillars that define how we build every product — and why our tools get used, not shelved.
"What works in LCM will anyway work in HCM" — We design for the lowest common mobile. If it works on a feature phone in a remote village, it works everywhere.
"Better to use everything you have than have everything that is not used" — Our rollout guideline ensures adoption over feature bloat.
"We make users use Technology Happily." — Not just deploy and leave — we stay until users are confident and productive.
"Critical Data from ALL markets than ALL data from FEW markets." — Our rollout completion criteria ensures no market is left behind.
Capabilities built over two decades that competitors cannot replicate overnight.
Non-Tech User AdoptionUser adoption by non-tech savvy users across India's most challenging markets
Rural Data CollectionData collection from rural Indian markets — farmers using technology in remotest villages
Any Device, Any NetworkSeamless transitions from SMS to Feature Phone to Smartphone Apps — one platform
Low-Bandwidth PerformanceHandles large volumes of data on low-end phones with proprietary data packets
Automatic Error HandlingBuilt-in user support and automatic error recovery — minimal IT dependency in the field
Low Bandwidth Data SendingProprietary data packets enable transactions even in the weakest connectivity zones
Innovation milestones that defined the Traditional Trade technology category in India.
First software with UnCRM model for Traditional Trade available in SaaS Model — before the term SaaS was even mainstream in India.
First SaaS with complete end-to-end Mobile, Web and Desktop Applications in a single platform — a full decade before this became standard.
First and ONLY company that built tabular data collection through normal mobile phones — solving field data capture before smartphones existed.
A mobile platform that made Apps work on ALL cell phones — solving the heterogeneous handset challenge that blocked every competitor.
Real feedback from retailers, distributors and sales teams across India who use directio every single day.
Thank God I installed AllCell on time. No more being in the dark about my Supply/Deliveries. I no longer feel disconnected from my Consumers. COVID/No-COVID/Lockdown/Sun/Rain, my Business will run, thanks to AllCell.
There was some confusion when Lockdown was suddenly announced. One of my Retailers told me about directioBills. I installed it same day. Now I feel more in control of my Deliveries, Retailers' Sales, and my markets.
I've used directioMobility for more than 3 years. We received a WFH version within 2 days of Lockdown. It helps me plan my field day and take critical market decisions to become a Star Performer and earn maximum incentives. I highly recommend it.
Trusted by India's leading brands — FMCG, Pharma, Consumer Durables & more
Join hundreds of enterprises across India using directio to power their traditional trade sales. Free consultation, no obligations.
Whether you're looking to digitize your sales force, manage distributors better, or give retailers a modern experience — let's start the conversation.