directio Solutions

Efficient Trade Channel

Efficient Trade Channel.
Better Controlled Markets.

Automating and streamlining your Trade Channel operations delivers three compounding outcomes — efficiency, loyalty and market control. Together, they give you a distribution channel that sells more, costs less and stays competitive across every market type in India.

Outcome 1

Increased efficiency of your current distribution channel

Outcome 2

Maximise benefits to Trade, increased Trade Loyalty

Outcome 3

Effective technology across Metro, Rural & Remote markets

Get a Free Consultation Visible Impacts →

Outcome 1 Distribution Channel Efficiency

Efficient Distributor.
More Sales.

Automating tasks such as Order processing, Scheme management, Invoicing and Inventory management can significantly cut down the time consumed by a Distributor — allowing them to focus more on productive sales of your products rather than administrative tasks.

Automated Order processing and loading slip generation — eliminating manual entry and error
Scheme management and claims automation — no more manual reconciliation at month end
Digital invoicing and GRN confirmations — cutting billing time from days to minutes
Real-time inventory management with auto-replenishment suggestions via NERA-E
Distributor Salesman productivity tools — more outlet coverage, less admin time
Collections management with real-time alerts — reducing outstanding and bad debt risk

Use of directio shows increased overall efficiency of the Trade Channel within ONE YEAR of sign-up. Efficient Distributor = More Sales.

Outcome 2 Trade Loyalty & Market Control

Loyal Trade. Better
Market Controls.

One thing we FOCUS on as part of this Solution is how you can cut down overall expenses through smart automation of distributor operations. With this buffer, you can pass on maximum benefits to your Channel Trade Partners — gaining Distributor Loyalty, which means more Market Loyalty and control.

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Smart Automation = Cost Savings

Automation cuts operational costs — manual labour, errors, returns, excess stock. These savings create a buffer you can share with Trade.

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Savings Passed to Trade = Loyalty

Better margins, streamlined schemes and faster payouts make your brand the preferred partner — increasing loyalty at Distributor, Stockist and Retailer level.

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Loyalty = Market Control

A loyal Trade channel prioritises your products, protects your shelf space and drives your brand over competitors — giving you durable market control that no competitor can easily disrupt.

"Loyal Trade. Increased Market Loyalty. Better Market Controls."

Outcome 3 Effective Technology — Everywhere

Metro to Rural.
Less Tech Headache. More Sales Focus.

One of the best-performing software in the industry for addressing the needs of markets facing Infrastructure Challenges and end-users with limitations in technology and smartphone availability. The same powerful directio platform — deployed with light architecture for the most challenging geographies in India and SEA.

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Metro & Semi-Metro

Full-featured smartphone apps, web dashboards and desktop solutions for high-infrastructure markets

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Small Towns

Light mobile apps with offline capability and low-bandwidth optimisation for sub-5L town markets

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Rural & Remote

Works on low-end phones, feature phones and laptops with minimal infrastructure — offline-first design

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India & SEA

Handles diverse cultures, languages and market structures across South & South-East Asian geographies

"Less Technology Headache" means "More Sales Focus"

Enabling Your Digital Journey

Implementation of this directio solution enables your Digital Journey by facilitating Digitisation, Automation and Digitalisation of Trade & Channel Management Processes — to best leverage the constantly changing Trade Environment in this Digital Era. Also helps you embrace and leverage the new normal enforced by post-COVID challenges.

1 · Digitise Data 2 · Automate Actions 3 · Digitalize Operations

Immediate Visible Impacts

What you'll see
from day one

These are the immediate, observable improvements that enterprises report within the first year of implementing the directio Efficient Trade Channel Solution.

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Better Managed DBSMs with Improved Order Fulfilment

Distributor Salesman managed effectively through PJP compliance, activity tracking and KPI measurement — resulting in better order fulfilment and significantly reduced sales returns.

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Improved Stock Pipeline with Well Managed Van Sales

End-to-end stock visibility from CFA to Outlet, with Van Sales integration and auto-replenishment via NERA-E — eliminating stockouts and excess inventory simultaneously.

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Integrated Retail Network Management

A single, clean Retailer database with Geo-tagging, validation and outlet categorization — giving you improved market visibility and the ability to identify and fill coverage gaps.

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Improved Trade Network Communication

Digital Dockets, brand content and promotional updates pushed directly to Distributors, DBSMs and Retailers — increasing market expansion speed and brand presence consistency.

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Streamlined Secondary Schemes, Claims & Payouts

Comprehensive scheme execution with automated claims processing and digital payout disbursement — eliminating disputes, reducing processing time and improving Trade satisfaction.

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Improved Trade Loyalty

Faster payouts, better margins, fewer disputes and more reliable service delivery — building durable loyalty with Distributors, Stockists and Retailers that compounds over time.

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Better Market Planning

Real-time market data, stock levels, scheme utilization and sales performance feed directly into planning tools — enabling faster, better-informed market strategy decisions at every level.

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Go Eco-friendly. Go Paperless.

Digital invoices, delivery confirmations, scheme claims, expense statements and market reports — eliminating paper from your distribution operations and reducing your environmental footprint.

Efficient Trade Channel.
Better Controlled Markets.

Efficient Distributor.
More Sales.