Thinking Sales Team.
Guided Trade.
Smarter Growth.

"The right suggestion, at the right outlet, at the right time."

AllSell is the AI layer built on top of AllCell — taking real trade data and turning it into actionable, intelligent suggestions for every role in your sales chain. Not just automation. Guided intelligence.

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Suggestive Intelligence

Smarter decisions for
every role in the chain

AllSell provides the right intelligence to the right person — Retailers get guided Order Booking, Sales Teams get better push combinations. Both aligned to corporate goals.

For Retailers

Guided Order Booking

Suggestive intelligence that guides Retailers on the best Schemes, Discounts and Brand Profitability — so every Order Booking decision is informed, not guesswork.

Best scheme selection based on purchase patterns and cash in rotation
Brand profitability guidance at the point of order
Discount and payout visibility aligned to buying decisions
Smart suggestions that get smarter with every transaction

For Sales Teams

Better Push Combinations

Better push combinations down to SKU, Beat and Outlet level — all aligned to corporate goals and hence directly tied to individual Sales Team incentives.

SKU-level push recommendations per outlet and beat
Alignment to corporate strategy and promotional priorities
Incentive-linked suggestions — what to push = what earns more
Coverage and penetration opportunity flags at beat level

The Smart Journey

Start simple. Grow intelligent.

For a smarter investment — build the data foundation first, add intelligence next, then unlock AI. Each step compounds the value of the last.

AllCell

Build your verified data foundation — retailer transactions, order history, scheme utilization and market coverage. The raw material for intelligence.

Start here

AllSell

Layer in Suggestive Sales Intelligence — guided Order Booking for retailers, better push combinations for Sales Teams, incentive-aligned recommendations.

Then add this

BOT / AI Apps

Unlock the full power of your Sales BOT or AI application — fed by two decades of directio data expertise, with AllSell as the analytical brain behind it.

When you're ready

Integration to BOTs & AI Apps

Make your BOTs and AI
more intelligent

A BOT or AI is only as good as the data and analysis fed to it. A BOT without data is a shell. With thorough data transactions, analysis and suggestive analytics already available in AllCell and directio Solutions, we integrate to your Sales BOT or AI Applications — and become the BRAIN BEHIND the BOT/AI.

1
Choose AllCell first — get your data right, build the user habit, establish the verified transaction foundation.
2
Add AllSell — layer in suggestive intelligence. The user moves up the technology curve. Data gets richer.
3
Move to BOT/AI — by when both the data and the user are ready for next-level technology advancement.