For In-Shop Promoters and also for handling remote town Retailers. The directio ISP Solution gives dedicated Promoters and Mobile ISP Teams the right tools for in-store activities, route planning, travel management and retail network growth — across Metro, Semi-Metro and Rural India.
directio provides the right set of tools for both dedicated In-Shop Promoters and Mobile ISP Teams — recognising that the reality on the ground is never one-size-fits-all.
For Promoters stationed at specific Modern Trade or General Trade outlets — focused entirely on in-store activities, brand presence, sales push and consumer interaction at their assigned location.
For Mobile ISP teams covering multiple outlets across beats — combining in-shop activities with PJP-based market coverage, travel management and Retail Network expansion in areas where dedicated ISPs are not feasible.
Most ISP tools are built for Modern Trade in metros. directio goes further. With modules like PJP, Travel Approvals and Retail Network Management combined with ISP activities — your Mobile ISP Team can operate productively across the full geography of your market, not just the easy parts.
Beat-wise and day-wise journey plans ensure Mobile ISP Teams cover the right outlets in the right sequence — maximizing outlet visits per day.
Easy entry of all travel bills. Streamlined approval, rejection and payment processes. Expense statements automatically linked to the tour and activity plan.
New outlet registration, validation, Geo-tagging and classification — turning every rural market visit into a network expansion opportunity.
Five core capabilities that make directio the most complete ISP solution for both dedicated and mobile promoter teams — from in-store execution to rural market expansion.
Complete in-store workflow — activity tracking, shelf compliance, product placement audits, sampling records and consumer feedback — all captured digitally at the outlet during the visit.
Beat-wise and day-wise journey plans for Mobile ISP Teams covering multiple outlets. Planned vs. actual visit tracking with compliance measurement — ensuring no outlet is missed.
Simple, intuitive travel expense entry on mobile — transport, accommodation and daily allowance — captured at the time of travel, not reconstructed later at month-end.
Multi-level approval workflows with notification, rejection with reasons, and payment tracking — eliminating the back-and-forth of manual expense processing and reducing disputes.
Every expense claim is automatically linked to the approved tour and activity plan — making it easy to verify that claimed expenses correspond to actual planned and completed activities.
ISP performance scoring and incentive calculations happen automatically and in real time — giving Promoters immediate visibility of their earnings and motivating consistent high performance.
Each ISP sees their own performance dashboard — outlet-wise scores, KPI progress and incentive accruals — creating self-accountability without requiring constant manager supervision.
Push planograms, promotional guidelines, brand content and campaign updates directly to ISP mobile devices — ensuring every Promoter is always current on brand standards and priorities.
The ISP Solution is a curated combination of modules from the directio platform — assembled specifically for the ISP use case. No bloat, no missing pieces.
Configurable activity checklists, compliance audits and survey tools designed for the reality of outlet visits.
Planogram audits, shelf management, product placements and competitor tracking — a bit of merchandising built right in.
Beat-wise journey plans with planned vs. actual tracking — essential for Mobile ISP Teams covering multiple outlets.
Easy bill entry, multi-level approvals and payment tracking — all linked to the actual tour plan.
New outlet registration, Geo-tagging and classification — turning every field visit into a network building opportunity.
Configurable KRA scoring and automatic real-time incentive computation — aligned to individual and team goals.
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From Metro ISPs to Mobile Teams in rural markets — let's show you how the directio ISP Solution works for your specific channel. Free consultation, no obligations.