directio Solutions

Rural Trade Management

Your markets.
Your control.
Till the last mile.

An end-to-end solution for all your Trade Elements — making it easy to handle Remote and Rural markets. The same powerful directio platform, deployed over light architecture for India's most challenging geographies.

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Powerful functionality.
Light architecture.

The same powerful functionalities and processes in directio are deployed over light architecture and with a minimalistic approach — allowing these applications to run on low-end phones and laptops with minimal infrastructure, in the most remote markets in India and SEA.

A diverse set of tools and services that best fit Trade in Semi-Urban, Rural and Remote markets — characterised by low bandwidth, highly diverse cultures and still-evolving infrastructure facilities. directio is way ahead of competitors in handling exactly these conditions.

Available on low-end phones and entry-level laptops — no smartphone required
Works in low and intermittent bandwidth — offline-first with seamless sync
Real-time data, anytime, anywhere — so you focus on Sales Strategy, not chasing numbers
Handles diverse cultures, languages and market structures across geographies
FASTEST and MOST COST-EFFECTIVE rural roll-out available in the market today

All Trade Elements

One platform for every
link in the rural chain

These solutions can be used by every element of your distribution channel — giving you end-to-end market control from the Distributor down to the Kirana Store owner.

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Distributors & Stockists

Primary order management, stock visibility, scheme execution, collections and market performance tracking — all from a single light application built for rural infrastructure realities.

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Sub-Stockists & Sub-Dealers

Full secondary billing, retail invoicing, schemes, payouts and collections — including the dPoS (Pay on Sale) module that allows sub-stockists to handle collections in the same visit.

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Dealer Salesmen (DBSMs)

Market coverage, outlet visits, order booking, KPI tracking and attendance — giving Distributor Salespersons the tools to operate efficiently even in the most remote beats.

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Retailers & Kirana Stores

Order booking, scheme visibility, payout tracking and brand communication — bringing even the smallest Kirana Store into your digital Trade ecosystem with minimal friction.

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Van Sales Teams

Full-featured Van Sales solution with integrated Payment Gateways, stock registers and primary orders — including specialized modules for frozen items and cold chain products.

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Enterprise Management

Real-time visibility of rural market data, distributor performance, stock levels, scheme utilization and last-mile collections — all in one consolidated dashboard.

750K+ Retailers connected
across India

15K+ Geographies covered
including rural

5K+ Distributors &
Stockists managed

20+ Years of rural trade
technology expertise

We Go Till the Last Mile

Kirana Stores &
Small-time Retailers included

Most enterprise technology stops at the Distributor. directio goes further — all the way to the smallest Kirana Store in the most remote market. We take responsibility for building and maintaining your Retailer network so you can focus on strategy, not micro-management.

Retailer Sign-up & Validation — We sign up your Retailers, validate them and onboard them to your digital ecosystem with minimal disruption to their daily routine.
Categorization & Classification — Periodic categorization of Retailers by channel, size, potential and performance — keeping your network data clean and current.
Order, Payout & Communication Management — Handle Retailer orders, scheme payouts, trade communications and brand content — all digital, all traceable.
Trade Asset Management — Manage and audit Trade Assets (coolers, display units, signage) at the Retailer level — knowing what is where and what condition it's in.
Healthy Trade Relationships — Regular digital touchpoints with Retailers build trust, drive scheme participation and reduce churn — turning passive stockists into active brand advocates.

Control Where It Matters

End-to-end market control
from Distributor to Retailer

We then work with your Distributors, Stockists and Sub-Dealers to bring an end-to-end market control system that gives you visibility and streamlined operations in exactly where it matters — finally keeping your markets in your control, not your competitor's.

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Primary & Secondary Sales Visibility — Real-time stock levels, sales volumes and offtake data from CFAs to Distributors to Retailers — no more guessing what's moving where.

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Scheme & Payout Control — Maximum returns on Trade Promotion spends with verified scheme execution and digital payout disbursement — zero leakage, zero disputes.

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Collections Management — Real-time collections tracking, Payment Gateway integration and the dPoS module for sub-stockists — closing the cash flow loop at every level.

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Hub & Spoke for Rural Expansion — The Hub & Spoke module allows you to extend your distribution reach into sub-markets through sub-distributors — without losing visibility or control.

One Platform. Complete Visibility.

Bring all your trade
elements into one platform

We provide all the Tools and Services required to bring complete market visibility — and give you the key to control your markets the way you design, not the way your competition forces you to.

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Maximum ROI on Trade Promotion Spends

With verified purchase data and digital scheme execution, every rupee of Trade Promotion reaches its intended recipient — measurably and traceably.

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No Headache of Last-Mile Micro-Management

directio handles the complexity of last-mile retailer management — sign-up, categorization, orders, payouts, communication — so your team focuses on strategy, not administration.

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Single Unified Platform Across All Markets

Metro or rural, Modern Trade or Kirana — one single directio platform handles all your market types, giving you consistent data and comparable analytics across every geography.

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Your Markets. Your Design. Your Control.

Define how your markets should operate. directio executes it digitally across your entire channel — from the enterprise dashboard to the last Kirana Store on your beat.

Your markets.
Your control.
Till the last mile.

Powerful functionality.
Light architecture.