Market Analytics & Decision Support — directio by Technoinfoware India

Million data points. ONE good decision.

directioHAWK gathers data automatically from all other directio Apps and Solutions to provide a consolidated view of any data you are analysing. The suggestive intelligence in directioHAWK provides simple, focused guided Sales suggestions for your Trade and Salesperson.

Robust integration packages to any external systems you use — DMS, SFA, ERP or any MIS/Analytics tools — make directioHAWK implement faster and more effectively than a regular Analytics Application when it comes to the Sales Function.

Suggestive Sales Intelligence

Tactical decision support for Field Officers — the right product, outlet, and beat guidance at point of sale.

Operational Analysis

Efficiency and Decision Support for Sales Managers — territory, team, and product performance at a glance.

Business & Strategic Analysis

Top Management gets brand, market, and competitive intelligence with drill-down to any dimension.

Self-scoring & Improvement

Every role in the organisation gets personalised KPI scorecards and improvement guidance built in.

Ready to see how this solution can work for your organisation? Our team will understand your specific requirements and recommend the right approach.

Two Versions Available

Choose the level of
intelligence you need

dHAWK delivers analytics and decision support for Sales Managers, Promotions Managers, HR, Commercial teams, and Top Management. It covers operational analysis, KPI dashboards, and drill-down reporting across your full sales network.

dHAWK+ adds 360-degree predictive analytics on process, activities, results and market behaviour — including WHAT-IF analysis and feeds into BOTs and AI Apps.

Note: We do not recommend implementing dHAWK without at least one year of directio product usage. Analytics value is in continuous measurement — not one-time reports.

Default Apps in dHAWK

Four modules.
Every dimension covered.

dHAWK is packaged with Analysis Modules for Individual, Team, Market and Process Performance — serving the Sales Team, Business Leaders, HR, Product Strategy, Brand, Production, Logistics, and Top Management.

Personalised Dashboard

My Results Overview

✓ KPIs & Comparative analysis
✓ Sales trends & Coverage Analysis
✓ Product Share / Contributions
✓ Outlet & Market Performance
✓ Multi-dimensional & Customised Analytics

KPIs & Self-Scoring

My Analysis for My Management

✓ My Sales & Off-take Performance
✓ My Activity Analysis & Productivity
✓ Reportees' KPIs — Region-wise & Product-wise
✓ LnM KPIs & Compliance Metrics

Drill-Down Analysis

Go Deeper

✓ Multiple Units of Measure
✓ Lines, KPI & Activity drill-downs
✓ Market penetration & Collections drill-downs
✓ Multi-dimensional & Customised Analytics

DYO Analysis

Do Your Own Analysis

✓ Drag & drop, slice & dice
✓ Create combination parameters
✓ Geography, product & time-based analysis
✓ Integrates with branded Analytics solutions

Market Analytics
& Decision Support

Million data points. ONE good decision.

Suggestive Sales Intelligence

Operational Analysis

Business & Strategic Analysis

Self-scoring & Improvement

Best For

Choose the level of
intelligence you need

Four modules.
Every dimension covered.

Related Solutions

Ready to get your data
right and now?

Market Analytics& Decision Support

Million data points. ONE good decision.

Suggestive Sales Intelligence

Operational Analysis

Business & Strategic Analysis

Self-scoring & Improvement

Best For

Choose the level ofintelligence you need

Four modules.Every dimension covered.

Related Solutions

Sales Team Productivity

Market Activity Management

Field Promotions Management

Ready to get your dataright and now?

Market Analytics
& Decision Support

Choose the level of
intelligence you need

Four modules.
Every dimension covered.

Ready to get your data
right and now?