Solutions / Field Promotions Management
Sales Team · Top Management

Field Promotions
Management

Use directio to plan and monitor Sales Promotions & On-ground Campaigns region-wise, product-wise, market-wise — based on real-time market responses, brand perception and your positioning strategy.

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Field Promotions Management
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High flexibility that's essential for dynamic markets.

Rated HIGH by the Field Force for all Promotional activities Management, the Tool makes a Salesman's life easy. With an easy Calendar-based view of all their scheduled Activities, Events and Promotions, with required reminders and alerts, which ultimately helps streamline such regular mini-tasks, which otherwise consumes huge productive time of your valuable Travelling Field Warriors.

One of the BEST FIT Tools for Agri-input and FMCG organisations for better Product and Market based promotional activities. Highly flexible with different promotional campaigns, events and activities possible for different Beat, Product and market.

REAL-TIME Market Response

Opt out of ineffective campaigns IN TIME with live market response data.

Sales Promotions

Plan & Execute Territory-wise, Brand-wise, Trade Category-wise, based on local brand strength and positioning strategy.

Schemes & Discounts

Plan & Execute Territory-wise, Brand-wise, Trade Category-wise, based on local brand strength and positioning strategy.

Event Based Designs

Design special campaigns and promotions based on local events, festivals, and market moments.

Best For

Sales Team & Top Management

FMCG organisations running multi-territory promotional campaigns

Agri-input industries with Farmer Network dependency

Enterprises that need real-time brand perception monitoring and ROI measurement on promotions

Ready to see how this solution can work for your organisation? Our team will understand your specific requirements and recommend the right approach.

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Field Promotions Smart Design — Highly Flexible
Smart Design

Real-time monitoring
of every campaign

Real-time monitoring and measurement of Promotions, Campaigns and promotional activities in the field. Using directio tools, the Top Management can get a real-time view of market-wise Promotional activities and their impacts.

Simple, easy to use — plan, execute and measure promotional activities real-time, at every level of the organisation.

Better Brand Alignment, Better ROI on Sales Promotions
Brand & ROI

Better Brand Alignment,
Better ROI on Sales Promotions

Use directio for continuous market feedback and monitoring of Brand perceptions.

Measure your brand strength region-wise and devise focused campaigns and sales promotions on a real-time basis.

Use directio to align your Sales Promotions and Market Campaigns with your overall Brand and Sales Strategy — and ensure every spend on Sales Promotions and Campaigns delivers a good ROI.

Some Immediate Direct Benefits

What every role gains

Role-specific benefits built into every layer of the solution — from the field rep to the CEO.

Sales Force

Field Team Benefits

Sales Promotions Schedule Calendar view of Day, Week, Month and Quarter Promotion Plans.
Activity Reporting Activities, photos and other information on Promotions and Campaigns entered real-time.
Market Feedback & Response Tracking Real-time responses to Promotions and Campaigns and other Feedbacks to analyse Brand and overall Market Performance.
Middle Management

Manager Benefits

Sales Promotions Planning Plan and monitor campaigns region-wise based on real-time brand perception, market performance and positioning strategy.
Real-time Campaign Opt-out Real-time campaigns and promotions effectiveness measurement for timely opt-out of ineffective campaigns.
Schemes, Discounts & Informed Designs Plan region-wise, brand-wise discounts, offers and special campaigns for an event or market.
Top Management

Leadership Benefits

Real-time Market Visibility Real-time visibility on changes in Brand Perception, Market Responses, Market Size, Gap Analysis and overall market performance.
Real-time Strategy Assessment Effective Financial analysis on expense vs results and effective measurement of different market strategies.
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