Solutions / Retailer Network Services & Solutions
Retailers · Top Management

Retailer Network
Services & Solutions

Use directio Retail Network Services to expand to new, remote or specialised markets — and consolidate Trade Assets in stabilised markets.

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Retailer Network Services & Solutions
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Lead where it matters.

These services are extremely useful if you are looking at innovations and digitalisation of existing processes and how to leverage the changing market environment and your Trade elements.

These services are for those who truly want to Change the Game in Trade Network in today's digitally enabled trade environment. And this cannot be more relevant than TODAY — with digital drive getting accelerated by new normals that have permanently changed Field Activity Models and Work Models.

Use our services along with our "JUST RIGHT" products, AllCell and directioMobility LITE, to not just sail through, but leverage the FAST CHANGING environment and Change the Game to stay at the Top.

Expand to New Markets

Reach remote, specialised, and untapped geographies with the right tools and field support.

Consolidate Stable Markets

Strengthen Trade Asset management in mature territories — deepen penetration and loyalty.

Digitise Field Models

Innovate and digitalise existing field processes to leverage the changing market environment.

Internal Change Management

Drive faster team change management while aligning to better Activity and Work Models.

Best For

Retailers & Top Management

FMCG enterprises looking to expand or consolidate Traditional Trade networks

Organisations seeking to digitalise existing trade processes and field models

Businesses needing faster internal change management across the sales organisation

Ready to see how this solution can work for your organisation? Our team will understand your specific requirements and recommend the right approach.

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The Right Tools

AllCell & dMobility LITE —
the "JUST RIGHT" combination

directioAllCell gives retailers full supply and delivery visibility even without a dedicated sales team visit — the ideal tool for remote and uptown markets where physical coverage is limited.

directioMobility LITE gives your field team a lightweight but powerful SFA tool — fast to deploy, easy to use, and built for markets where connectivity and smartphone literacy vary.

Together, these two products form the fastest, most cost-effective retail network expansion toolkit available in the Indian traditional trade market today.

AllCell & dMobility LITE
Control your markets
Control Where It Matters

Bring all Trade elements
to one single platform

We take responsibility to sign-up your Retailers, validate them, categorise them, handle their orders, payouts, communication and manage a healthy trade asset base.

We then work with your Distributors, Stockists and Sub-Dealers to bring end-to-end market control — with maximum returns on Trade Promotions spends and no headache of last-mile micro-level management.

Control your markets the way you design — not the way competitors dictate.

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right and now?

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