Trade Network · Market Assessment

rFinder – Retailer
Network Finder

Use directio for quick insight into your markets and segments. Built for organisations that want to change the game in leveraging trade networks in the new normal — today and in the future.

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rFinder – Retailer Network Finder
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Highly configurable for your exact market assessment processes and metrics.

directio rFinder Solution is our rFinder App packaged with services. It is designed for organisations looking at innovation, digitalisation of existing processes, and smarter trade leveraging across markets and segments.

This solution has been in the market for more than three years, but it is found to be most relevant today. As the digital drive accelerates across trade as well as among end-consumers, this is the right time to support any new market or segment model with structured, field-ready intelligence.

The solution can also integrate with known consumer apps in the market, including Arogya Setu extensions, helping organisations align market assessment with emerging digital behaviours and public-service linked ecosystems.

Market Assessment Flexibility

Configure the tool to match your exact market assessment workflows, processes and measurement metrics.

Segment Insight

Get quick visibility into markets and segments to support sharper rollout decisions and local prioritisation.

Consumer App Integration

Extend usefulness through integration with known consumer-facing apps and extensions where relevant.

Change Management Support

Use digital network intelligence to launch new models and redefine field-team roles more effectively.

Ready to explore how rFinder can support your market assessment and trade network transformation goals? Let’s discuss the right configuration for your organisation.

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rFinder market insight
Smart Design

Fast insight for every
new market decision

With rFinder, organisations can quickly understand market realities before scaling effort. It brings structure to trade-network discovery, market assessment and segment-level opportunity mapping.

The outcome is not just visibility. It is a practical way to move faster on digital initiatives while staying grounded in field realities and business-specific metrics.

rFinder for change management and new market models
New Normal Readiness

Support every new model with
field-grounded intelligence

With the digital drive rising across trade and end-consumer ecosystems, this is the best time to use directio rFinder to enable meaningful change management.

Whether you are launching a new market model, entering a new segment, or rethinking how internal sales teams operate, rFinder gives you a structured way to assess what the field is actually telling you.

That means better role definition, sharper decisions, and a more confident path to scaling innovations that fit today’s market realities.

Some Immediate Direct Benefits

What every role gains

Built to support teams that need better visibility, better structuring and better timing in market-facing decisions.

Sales & Field Teams

Field Benefits

Clearer Network Discovery Capture retailer and market information in a structured way aligned to your real field process.
Better Segment Visibility Understand target segments faster and support better local execution on the ground.
Digital-Ready Workflows Adopt new models more smoothly as trade ecosystems become increasingly digital.
Middle Management

Manager Benefits

Configurable Assessment Models Set up market assessment processes and metrics according to business need, not a rigid template.
Innovation Enablement Support digitalisation initiatives and trade leveraging with a proven solution already used in market.
New Model Rollout Support Use insight from markets and segments to shape how new approaches are introduced and managed.
Top Management

Leadership Benefits

Quick Market Insight See where opportunities exist across markets and segments without waiting for fragmented manual assessments.
Better Change Decisions Launch new market and segment models with more confidence and clearer business context.
Sharper Team Redesign Redefine internal sales-team roles and responsibilities based on how markets are actually evolving.
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Related Solutions

Ready to redefine your trade network
with better market insight?

See how directio rFinder can help you assess markets, shape new segment strategies and support smarter field transformation.

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